Makeup Artists & Influencers: Exploring K-Beauty Trends
A makeup artist is somebody who paints beauty on a person's face through makeup, revealing their personality, creating a colorful image, and giving them confidence. Today, beauty influencers also share this role, leading beauty trends through various channels such as social media and YouTube. Their influence is growing, especially as the K-beauty craze sweeps the world.
1. How Beauty Influencers Can Benefit You
Source : Freepik
When you stand in front of your mirror every morning, you're overwhelmed with information. We've all been there. YouTube is overflowing with makeup tutorials, and our social media feeds are filled with glossy beauty product ads. It's no wonder it's so confusing to know what to believe and what to do.
But don't worry! We've got your back. Beauty influencers. They're the first to know about the latest trends in the ever-changing beauty market, and they're the first to try out different beauty products, and tell us about their pros and cons. Their tutorial videos and photos can help us learn new makeup techniques or choose the right beauty products for us. They can help us learn how to apply makeup, and they can help us find the right products for us.
1) Difficult Makeup? Make It Easy with Makeup Tutorials!
Makeup tutorials from beauty creators make it easy and fun for anyone to follow along, even if they seem complicated and difficult. These creators don't just show you how to apply products, they can also explain in detail why they're doing each step and what effect they're creating.
It's like having someone there to guide you through the process, so even makeup beginners can find the right look for them. Plus, influencers with experience as makeup artists offer customized makeup tips for different face shapes and skin tones, so everyone can look their best.
2) Choosing Beauty Products, No More Worries
Source : Unsplash
If you're confused about what to choose from the plethora of beauty products on the market, beauty creators and makeup artists are a great source of recommendations. They've tried products from a variety of brands and can give you an honest assessment of the results. They'll analyze the features, pros and cons of each product, which will help you choose the best product for you.
[➡️ 2024 BEST Korean Beauty Products for Dry, Oily, and Combination Skin]
3) Can Keep Up with the Latest Beauty Trends
Source : Freepik
Influencers are the first to tell us about the latest trends in the ever-changing beauty market, try out different products and give us their honest reviews. Beauty creators are similarly always the first to see new makeup techniques and products, and then they put their own spin on them and share them with us, helping us get the latest and greatest beauty information.
4) Beauty Tips for You
Source : Freepik
Following beauty influencers is like embarking on a special journey to discover your own beauty and express your personality. Based on their years of experience and know-how, they will give you detailed makeup tips that are tailored to your skin type and face shape, so you can feel like you're getting a personalized beauty lesson from a makeup artist.
2. Who to Follow: Makeup Artist & Influencers
Tired of YouTubers who just showcase sponsored products? If you want to learn Korean-style makeup or gain confidence through makeup, check out these Korean beauty creators!
[➡️What are some beauty items used by employees of K-beauty companies?]
1) Risabae
Source : RISABAE YouTube
Risabae is a makeup artist and a YouTuber who captivates her fans with her colorful charm. Born in 1988, Risabae began her career as a full-fledged beauty creator in 2015 based on her experience at MBC, and since then, she has become a key figure in leading beauty trends, gaining great love from the public for her unique style and humorous hosting.
The biggest attraction of Risabae is that she provides detailed makeup tutorials that anyone can easily follow. In addition to basic makeup, she also shows various concepts such as character makeup and Halloween makeup. In addition, she is constantly participating in new challenges to communicate with her fans, and she also reveals her daily life through her honest and hilarious vlogs. Risabae's influence is so strong that any cosmetics or makeup tools she uses immediately cause a “sell-out frenzy.”
2) PONY Syndrome
Source : PONY Syndrome YouTube
Born in 1990, Pony is a graphic designer turned beauty creator who used her keen eye for color to transition into makeup. She quickly gained popularity for her unique color combinations and experimental makeup style, and has since become a global beauty creator through her YouTube channel 'Pony's Beauty Diary' on 'insiteTV'. **Pony's biggest appeal is that she offers endless inspiration to her fans with her diverse makeup styles. From glamorous makeup with colored lenses and eyeshadows to everyday makeup, Pony has created a variety of styles to suit her fans' tastes.
In particular, she has shown original ideas that go beyond the traditional use of products, such as using lip gloss as glitter or eyeliner on the lips. Pony has professional knowledge and skills based on her makeup lecture experience, and she clearly explains the pros and cons of products based on her in-depth understanding of beauty products. She has also worked as a makeup artist in charge of makeup for Korean idol group 2NE1’s CL.
3) Liah Yoo
Liah Yoo, a Korean beauty creator based in New York City, has gained a large number of subscribers with her videos analyzing and introducing products based on in-depth research and rich information. She has gained a large number of subscribers because she does not just upload videos introducing cosmetics, but also provides practical help to people with skin problems. She is also a bilingual influencer who provides content in both English and Korean, which makes her even more attractive.
K-beauty products are gaining popularity all over the world for their efficacy and safety, and when you visit Korea, you'll have the opportunity to try a variety of beauty treatments with K-beauty products carefully selected by experts. Don't worry if you don't speak Korean. You can still enjoy K-beauty with a professional interpreter from Haebom. Find your own beauty at Seoul's famous beauty shops and make special memories!
